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» Apple - Designed by Apple
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.
Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?
We don't believe in coincidence.
Or dumb luck.
There are a thousand "no's"
For every "yes."
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.
We're engineers and artists.
Craftsmen and inventors.
We sign our work.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
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是非こちらの動画もどうぞ。
アップル、WWDC 2013 Keynote 冒頭の印象的な動画『Designed By Apple - Intention』を公開 | トブ iPhone
＊投稿時記事タイトル「Designed by Apple in California」から変更
